archive for April, 2016

Nothin' like a Nice Package

Chris Jensen · April 20

I love a good package.

While the BJCP judge in me knows that brand and packaging has little to do with the quality of a beer (see our surprising results in our blind Double IPA and Belgian Dark taste tests), I am a marketer at heart. That heart gets broken when I see crappy packaging, as many new and some established beer brands put on the shelf. And, unfortunately for them, as that shelf becomes more competitive and the consumer becomes more adventerous, packaging has ...

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